Deconstruction and Analysis of Article: Breakthrough Brands 2017 (Gallagher et al., 2017)

In this article, the author presented 10 companies that reached the status of breakthrough brands in 2017. (Gallagher et al., 2017) The main point is precisely how these recently created companies, most of them 10 years or less, had attained breakthrough brand status in such a short time. The evidence provided comes through the quantitative … Read more